Tiger Team Solutions Approach to SEO
As a leading SEO company, our approach includes using a mix of search engine optimization (SEO), reciprocal linking, organic search engine placement, informational pages, banner programs, and pay-per-click search engine placement.
We promote organic search engine optimization in order to gain searchers trust and provide long lasting results. By focusing heavily on organic techniques, your website's search engine ranking will increase naturally without spending a lot of money on pay-per-click programs.
Organic Marketing is one of the most cost effective forms of Internet Marketing. It takes longer than simply buying a pay-per-click ad, but the return on investment (ROI) is high due to low cost. In addition, the high relevancy and conversion rates make it one of the fastest growing techniques today.
Various studies have shown that searchers will click on organic search results 60% to 80% of the time. Only up to 40% of the time will they click on a paid advertisement. For many that seems odd since paid advertising is at the top and right sections of web pages.
However, searchers trust the organic results and more importantly they trust search engines such as Google and Yahoo to provide accurate and relevant results. This was further supported by eye tracking studies performed by several reputable US marketing firms.
They found participant's eyes were drawn to the organic results and formed what they call the "golden triangle." The top 10 natural search results will receive the highest percentage of visibility while paid advertising on the right of the page will at best have 50% visibility.
Although organic search engine optimization does not provide immediate results, the studies above show the importance of including it in all of your Internet Marketing campaigns. At Tiger Team Solutions, we can provide the latest in SEO tools and technologies, resulting in increased search engine ranking for your website.
How Does Organic Search Engine Optimization Work?
Organic SEO works by first researching relevant keywords and phrases for your website. This step is a crucial aspect of the search engine optimization process. It is important to pick keywords that people search against as opposed to those you feel are relevant. Tiger Team Solutions uses "Wordtracker," a leading industry software, to develop these keyword lists based on web search statistics.
Once the keywords are developed, individual pages of your website should be revised to include these various keywords and phrases. We recommend doing every page, however if your budget does not allow for it then you can always do a few pages at a time.
It is important to note that quality content must remain the main priority when optimizing pages. While you can "stuff" your site with only one or two keywords it is also important to use other related words.
Search engines are able to include these relating words when ranking pages. For example you may have a website about hamburgers and use that word throughout the site. Search engines will also look for related words such as pickles, lettuce, tomatoes, and onions when ranking the page. At Tiger Team Solutions we use this technique to create high quality content while also increasing search engine ranking.
Once the optimization is complete, we will run your pages through our page critic service to make sure they are optimized to the highest level. We will also continually monitor and adjust pages to adapt to the supported search engines at the global and regional levels to ensure you are always focusing on the most relevant keywords.
Tiger Team Solutions can offer other natural search techniques such as reciprocal linking or article submission to name a couple. Call us today to discuss our internet marketing plans and find out which one fits your businesses needs.
Pros and Cons of Organic Search Engine Optimization vs. Pay-Per-Click
Call Tiger Team Solutions today at 501-228-4638 to get a free no-obligation quote. We are a no pressure company. Tiger Team Solutions takes great pride in the quality and value of our products and services. We truly want your experience with us to be relaxing and informative so that you can make the best decisions for your company.